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The gTLD Opera: Are Cries of Fraud Just Fear-Mongering?

ADOTAS - The curtain rises on the new gTLDs (generic top-level domains) on Jan. 12, 2012, but key players are still singing different tunes. Let’s peek into their performance as they start taking...

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Whisk Your Marketing Off on a World Tour, Courtesy of Facebook

ADOTAS – As the number and importance of global brands continues to explode and CMOs must create successful global marketing organizations, expanding marketing efforts to an international audience can...

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gTLD: The Impact of 524 Words on the Global Branding World

ADOTAS – There are specific 542 dictionary words applied for as generic top-level domain as ICANN gTLDs at an average cost of million dollars each. What will these dictionary words achieve as cyber...

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